Three generations, one timeless craft. Style fades. Craftsmanship doesn’t.

In the bustling heart of Midtown Manhattan, where the city’s pulse beats through crowded streets and towering skyscrapers, a tailoring legacy began in 1959. Oscar Lopez, a master tailor with dreams stitched into every seam, arrived in the United States with skill and grit. Alongside a trusted partner, he founded Mid City Tailoring, Inc., on the Avenue of the Americas. Their business-to-business service quickly became a cornerstone for major retailers, renowned for precision tailoring. Oscar’s mantra was clear: every stitch should carry pride and purpose.
Mid City Tailoring thrived, perfecting garments for stores across the city. But Oscar’s vision went beyond wholesale. In the 1980s, he welcomed individual clients, offering custom fittings and expert craftsmanship. The shop became a sanctuary for those who cherished quality, where Oscar’s steady hands and warm smile transformed fabric into personal stories.
In 2008, Oscar’s daughter, Kattya Torres, faced a dilemma while pregnant: she couldn’t bear to part with her favorite jeans. Frustrated by lackluster maternity denim, she drew on her father’s tailoring know-how and her own ingenuity to create a solution. Kattya began converting regular jeans into maternity wear, designed to adapt through pregnancy and revert afterward. From her basement, she launched Denim Surgeon, meticulously repairing and reimagining denim. Her work resonated, with clients raving about jeans that felt custom-made.
By 2010, Denim Surgeon outgrew Kattya’s basement. She joined her father at Mid City Tailoring’s Midtown hub, where their talents merged, Oscar crafting bespoke suits, Kattya breathing new life into denim. The shop hummed with creativity, drawing clients who valued their artistry. Kattya’s ambition led her to acquire Denim Therapy in 2015, a leading mail-in denim repair service with a nationwide following. The acquisition fused Denim Therapy’s scalability with Denim Surgeon’s personal touch and Mid City’s storied expertise. Denim Therapy handled high-volume repairs, while Denim Surgeon focused on one-on-one custom fittings and alterations.
In 2017, Oscar handed the reins of Mid City Tailoring to his granddaughter, Atheena Pimentel. With experience at top suiting companies like Enzo Custom and Suitsupply, Atheena brought a modern edge and business acumen. She expanded the company’s reach through digital marketing and social media, attracting a younger, style-savvy clientele. Atheena streamlined operations with online booking systems and forged partnerships with emerging designers, growing the client base by 40%. Her leadership blended Oscar’s traditional craftsmanship with contemporary flair.
In 2018, Kattya pursued her own path, opening a Denim Surgeon shop in Red Bank, New Jersey, starting in a modest space at the back of a parking lot. Her reputation for transforming denim drew a loyal following, and by 2021, she moved to a sleek storefront on the vibrant Monmouth Street, a hub of Red Bank’s fashion scene. The shop became a go-to for denim enthusiasts seeking Kattya’s signature repairs and customizations.
Today, Mid City Tailoring, Denim Surgeon, and Denim Therapy operate as a dynamic trio, working together out of two key locations: a new Manhattan hub at 36th Street and Seventh Avenue, and the Red Bank storefront on Monmouth Street. Mid City, led by Atheena, upholds the legacy with timeless tailoring for suits, dresses, and more. Denim Surgeon, driven by Kattya, delivers bespoke denim care at both locations, offering personalized fittings and transformations. Denim Therapy serves clients across the country, restoring jeans with the same precision Oscar once stitched into every garment. The family, Oscar’s legacy, Kattya’s innovation, and Atheena’s vision, collaborates closely, drawing on over six decades of expertise to blend tradition with innovation. The New York and Red Bank shops stand as testaments to their shared passion for making every stitch matter.